Double Your Copywriting Response…By Not Using A Headline?

Double Your Copywriting Response…By Not Using A Headline?

What would you say if I suggested there are certain cases where you should not use a headline on your sales letter?

Most copywriters I know would say I’m nuts.

I mean, not using a headline is the greatest “sin” of copywriting, isn’t it?

And 99.9% of the time I would agree.

Except…

There are many examples of successful letters — including a couple of my own — that pulled better without a headline.

The most obvious and well-known example would be Gary Halbert’s Duos coat-of-arms letter — one of the most-mailed sales letters in history.

I’ve seen two different versions of that letter. One with typos and one without. And I didn’t see a headline on either of them.

Instead, it looks like a personal letter individually typed on a typewriter, written to one person — and not something mass mailed to everyone in the United States.

You can see it yourself here: Gary Halbert coat-of-arms letter

Do you think that letter, to that audience, selling that product, would have pulled better with a big, bold headline at the top of the page? If it didn’t have that “from the kitchen table of Aunt Martha” look?

Maybe, maybe not. But that letter mailed to hundreds of millions of people without a headline for years.

Another example of a no-headline control letter is this pitch I Panasonic get every few months from a company called “Biotech Research.”

And guess what?

No headline.

Here’s a scan of the first page so you can see Крепления к телевизорам Trone yourself: Biotech air purifier sales letter

And if that’s not “contrarian” enough…this letter also has no subheads, no p.s. and looks like your garden variety piece of corporate “junk” mail.

Interestingly enough, I actually have several dif
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While Visiting Paris -Top Tourist Attractions for Weekend Getaways in Paris

While Visiting Paris -Top Tourist Attractions for Weekend Getaways in Paris

As the second largest city of Western Europe, Paris is known as the City of Lights for its well-lit displays in the late hours, which calls to visiting tourists from around the world. It is the home of the Eiffel Tower, the Louvre and many more vacationer attractions.

What can you see in a weekend in Paris? If you’re visiting Paris for only a short while, Холодильники Норд try these suggestions on the top hot spots. You can’t miss these!

Visiting Popular Attractions In Paris

Rising up over 300 meters tall, this steel structure, the Eiffel Tower, can be seen throughout most locations around the city. Elevators lift visiting slv8-acer tourists to the top to get a bird’s Ardo RA 90 eye view of Paris. As it is lit up in the evening, it is one of the most beautiful sights in the entire city. Guided tours add to the thrill as you get to peek into history on how it was made and what it means to the French today.

The opera building, Opйra de Paris Garnier started its history back in 1862 when Шинковка Люкс Про its construction began. It took over ten years to complete, because an underground lake was discovered under the lo
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Preparing For Immigration Reform Now

Preparing For Immigration Reform Now

On Sony KDL-20S2030 Thursday, May 25, 2006, in a historic vote, the U. S. Senate passed the most significant immigration reform law in 20 years. This comprehensive immigration reform bill addresses 3 difficult problems: 1) securing our borders; 2) creating a temporary guest worker program to address labor shortages; and 3) what to do with the estimated 12 million undocumented immigrants in the country.

The bill now goes to the House/Senate conference committee where it must be reconciled with the House bill which was past last December. The House bill only deals with the first issue: “securing our borders”. It is “enforcement only”. The rationale behind it is that first we need to reassert control over our borders. It proposes to build a 700 mile fence along Водонагреватели the border with Mexico, adding 6,000 new border patrol agents, and it makes “unlawful presence in the US” into a felony. It also calls for more “interior enforcement” that is cracking down on employers, who employ undocumented workers. It raises the maximum fine for knowingly employing an undocumented worker from $10,000 to $40,000 and it includes criminal sanctions for repeat violators. The Senate version also calls for stiffer enforcement in the workplace, doubling the Бек penalties for employers from $10,000 to $20,000.

The Bush Administration has proposed two new reforms to insure that employers are employing workers who are authorized to work in the US. First, they have proposed that employers be allowed to keep I-9 employment authorization forms electronically in digitized form. This would save space and also aid in searching them. Second, they have proposed new procedures for employers setting forth their duties and responsibilities when they receive “So
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Guitar Courses Available Online

Guitar Courses Available Online

Learning how to play the guitar by participating in one of the many guitar courses available online is a great convenience. The Internet has become not only a vast marketplace, but it has also proven that it is an Motorola W208 excellent learning environment. Just look at the number of colleges and universities and other institutions of learning that have made it possible to learn at home or anywhere for that matter. The most attractive feature of guitar courses that you can enroll into online is convenience. You can VENTOLUX Rimini 90 generally decide when you want to learn and your set. One thing you will discover when Холодильники Sharp you research the available guitar courses that exist online is that you have choices. Settling on one particular course is a matter of deciding what works best island tower condos for sale gulf shores al. for you.

About.com

Do you like structured learning with the ability to choose the lessons that you learn? About.com is a large
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License Plate Names

License Plate Names

Vehicle registration plates are known by different names, such as license plate, number plate, plate, or tag. Asus It is a metal or plastic plate attached to the motor vehicle for official ID. Its record is as old as the record of vehicles. Massachusetts was the first state to issue government plates.

In most countries license plates are issued by the national government. In the U.S, however, they are issued by state governments. But the federal government retains the right to allot numbers to its own motor vehicles and vehicles possessed by foreign envoys.

A person who wishes a special license plate has to apply to the state department of motor vehicles. At this stage the applicant has to specify whether SonyEricsson C510 the special license
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Start Smoking Now!

Start Smoking Now!

Remember Elica KREA GFA WH F/50 the Marlboro guy? You don’t see those sorts of ads promoting tobacco products on TV anymore. Back in the day, it Super Head Video Clips used to Яма be cool to smoke. Today we know, more than ever, the many health problems that are associated with smoking a tobacco product. It is finally being seen as a bad habit, perhaps a socially unacceptable one by a Твиз прибор для удаления нежелательных волос few. But, why do so many people start smoking then? Each year millions of people will light their first cigarette. Will it be you this year?

Why We Smoke

Fitting in- In many schools, smoking is a large problem. Yes, it is still peer pressure that forces many tee
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Call Center Scheduling Software

Call Center Scheduling Software

Scheduling in a call center is all about managing assets. Scheduling software produces benefits such as deadline fulfillment, reduced SanDisk cost of labor, less management time devoted to writing schedules and improved employee morale. This is accomplished by using four basic modules of scheduling software including a Forecasting, Staffing, Scheduling and Reporting Module.

These packages allow managers to Водонагреватель проточный explore staffing scenarios through simulation and to make adjustments Nokia 2760 to schedules in order to improve the utilization of staff and Вооруженные Силы equipment
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How Does Student Debt Affect Credit Score?

How Does Student Debt Affect Credit Score?

Most student loan programs give new graduates from six to nine months before they have to begin paying back the debt. That helps Polar 54CTV3070 people new in their careers find jobs and begin getting used to paying monthly expenses. However, sometimes that time is not enough and if students don’t know how to deal with this situation their credit report may end up ruined.

Credit Score and Loan Repayment

How student loans affect the ability to get credit can vary. Loan repayment can affect Elica KEY IX F/90 a credit rating in a negative or a positive way depending on how well the loan is being repaid. The key to repayment is time and quality (meaning that you pay the installment in full and not partly)

If the loan is being repaid on time, a student loan is Холодильники Sharp actually establishing a good credit history. Once a person has paid a year or two on time, they may even be able to qualify for a car loan or other loan, even if they don’t have revolving credit accounts or didn’t have any previous credit history at all.

If the new graduate had trouble finding a job an
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Victoria BC Real Estate

Victoria BC Real Estate

Whether you are in the market for a new home, or you just want to relocate to a finer city, Victoria BC real estate is always a good bet. A lot of Philips 855 breathtaking attractions and beautiful scenery can be found in the city of Victoria. From the beautiful gardens to the streets lined with shopping and entertainment centers, Victoria BC certainly has a lot Siemens LU 10162 to offer to everyone.

Victoria BC Sony KDL-20S4000 real estate varies for its transient population. Most people travel to Victoria BC to MP3 плееры Transcend enjoy the ocean and spend some time walking along the beautiful sand of Victoria’s beaches. If you are an ocean-lover, you may want to look
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Relieve the Symptoms of Multiple Sclerosis with Chair Yoga

Relieve the Symptoms of Multiple Sclerosis with Chair Yoga

Those coping with multiple sclerosis (MS) have access to more ways of managing the effects of their disease than ever before.

One “new” way of relieving the symptoms of MS isn’t new at all; it is a form of keeping the body fit that is thousands of years old. I’m taking about yoga, as the title of the article implies.

There have been a number of scientific studies that have shown yoga to be an effective treatment for MS, and this benefit has been acknowledged by numerous well-known organizations, including The National MS Society, The American Yoga Association and The American Academy of Neurology, to name just a few. Mainstream health care professionals are now endorsing the idea that the regular practice of yoga is an effective therapy for treating the symptoms of MS.

The Multiple Sclerosis Foundation (MSF) obviously believes in the value of chair yoga. They have extended a grant so that Liz Franklin’s Yoga In Chairs® classes can be offered to those with MS at no cost to them. They are кино,фильмы бесплатно also funding scholarships so that yoga instructors can be trained to teach chair yoga classes for MS.

Here’s what some of the people taking these special chair yoga classes sponsored by the MSF have said about the program.

“I have been taking Liz Franklin’s class for a few months now. I have noticed more mobility with less pain and I have learned how to truly relax in order to regroup and pursue daily tasks. Liz takes Samsung C520 an active interest in what is bothering us as a class and offers solutions and poses that might help us. She is truly a joy. I look forward to this class every week. From my point of view this class has been a blessing. I also plan on informing my doctor how much this class has helped me.” - Paula L.

“…Yoga has made a rather significant difference in my Multiple Sclerosis symptoms. I have noticed that following a yoga session, n
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